The Delhi Metro Rail Corporation renamed the Noida City Centre Metro station as ‘Wave City Center, Noida’ on Wednesday as part of a revenue-generating move.
NOIDA: The Delhi Metro Rail Corporation renamed the Noida City Centre Metro station as ‘Wave City Center, Noida’ on Wednesday as part of a revenue-generating move.
Noida-based real estate firm Wave Infratech was awarded the naming rights for three Metro stations in March this year. Two of the stations are in Noida, while the third is in Gurgaon. The name of the second Metro station in Noida, Sector 18, will also be changed shortly, company officials said.
Wave Infratech has been awarded the naming rights for 10 years. The company will enjoy exclusive marketing rights for 500 sqare metres of media space. The colour scheme within the station is also to be determined by the company to reflect its branding.
DMRC had introduced the concept of renaming some stations for a fee in July 2013. Companies had shown interest in four Metro stations – Noida City Centre, Noida Sector 18, MG Road and HUDA City Centre – and three had been awarded to Wave Infratech in March this year. In all, nine stations had been made available for semi-renaming. These were Golf Course, Botanical Garden, Vaishali, IFFCO Chowk and Guru Dronacharya Metro stations besides the four already named above.
All the Metro stations offered for semi-renaming are on the Blue and Yellow lines, which have the highest ridership for Delhi Metro. So far, all the stations bear names based on their location. Rapid Metro in Gurgaon already follows the practice of station branding.
Meanwhile, Noida Metro Rail Company (NMRC) has also decided to auction certain stations along the 28km Noida-Greater Noida corridor for branding. Officials said the auctioning rights to name the stations would soon be announced. Prerequisites for the scheme are being worked out and will be finalized soon, they said.
“Once we work out the details and number of stations that will be auctioned, tenders will be initiated for the scheme. Station branding is successful internationally and we will soon adopt it too,” said an NMRC official.